When visiting Stockholm, a city known for its rich history and modern allure, make sure to include the iconic Stomatol sign at Slussen on your itinerary. This vibrant piece of advertising history not only illuminates the city’s skyline but also offers a fascinating glimpse into the early days of neon signage in Sweden.
The Stomatol sign: A Neon Beacon of History
The neon sign, perched on the side of a building near Slussen, was first lit in 1909. It holds the title of Stockholm’s first animated neon sign, marking a significant advancement in advertising technology at the time. As dusk falls over the city, this enduring symbol still flickers to life, capturing the attention of both locals and tourists with its nostalgic charm.
The Story Behind the Glow
Originally created to promote Stomatol toothpaste, the sign’s continuous presence in Stockholm is a testament to its cultural significance and the lasting impact of effective advertising. The sign features a charming animation of a tube of toothpaste squeezing onto a brush, a simple yet captivating display that has become a beloved part of Stockholm’s cityscape.
Since 1933, the sign has been located on the nearby building at Klevgränd 1B. It was designed by inventor and artist Mauritz Larsson and consists of 1,361 25W light bulbs in the colors red, yellow, and white.
A Must-See for Tourists
For tourists exploring Stockholm, a visit to the Stomatol sign offers more than just a photo opportunity. It’s a chance to step into a piece of history that connects the city’s past to its present. Located near the bustling Slussen transportation hub, the sign is easily accessible and surrounded by the vibrant life of Stockholm, making it a perfect stop during your sightseeing adventures.
Experience Stockholm’s Cultural Blend
Nearby attractions include the picturesque Gamla Stan, where you can wander through narrow cobblestone streets, and the trendy Södermalm district, known for its eclectic mix of shops, cafes, and galleries. The Stomatol sign, with its enduring glow, serves as both a literal and figurative link between these diverse areas of the city.
Capturing the Memory
Visiting the Stomatol sign is not just about admiring a piece of advertising brilliance; it’s about capturing the essence of Stockholm’s unique blend of old-world charm and contemporary flair. Whether you’re a history enthusiast, a photography lover, or simply a curious traveler, this legendary neon masterpiece is sure to leave a brilliant impression on your journey.
