Photo: Skivsamlare (CC BY-SA 3.0)
Bullens Pilsnerkorv is a classic Swedish canned sausage introduced in 1953 and named after actor Erik “Bullen” Berglund. Known for its simplicity and long shelf life, it has become a nostalgic staple associated with outdoor life, late-night meals, and Swedish everyday culture.
Bullens Pilsnerkorv was launched in 1953 by Scan and is named after actor and food lover Erik “Bullen” Berglund.
Berglund was famous for his roles in so-called “pilsner films,” light comedies popular in the 1930s and 40s, and his face on the can quickly made the product both trusted and iconic.
Interestingly, despite the name, there’s no beer in Bullens Pilsnerkorv—the “pilsner” refers more to the cheerful, everyday spirit of the films than to the ingredients.
Bullens Pilsnerkorv captures a piece of Swedish everyday culture, much like the Dalahäst, Sweden’s iconic hand-carved wooden horse representing national heritage.
Bullens Pilsner Sausage
Bullens Pilsnerkorv